Let's work
together
01
Build
Create an AI, product or sales enablement function from the ground up, from operating model and curriculum to certification, measurement and train the trainer.
02
Scale
Turn existing knowledge into programmes that can reach hundreds or thousands of people without becoming another meeting nobody wants to attend.
03
Transform
Bring me to help drive AI and digital transformation at scale. I focus on delivering proven ROI, ensuring that your investment leads to tangible results.
About me
Born in Kazakhstan. Worked in Ireland and Russia. Based in London, UK since 2010.
I started out in media, working across Vice Media and BBC World Service before launching The Calvert Journal and building partnerships with brands including Coca Cola and Nike.
Seven years ago I moved inside the platforms. Since then, I’ve gone from training advertisers at Meta to building agency acceleration and sales enablement at TikTok. Today, at Reddit, I lead partner enablement across EMEA and globally support some of the world’s largest agency groups, while helping teams get to grips with AI powered advertising.
The technology keeps changing. The problem doesn’t. I'm here to help you figure out how to take something complicated, make people care about it, teach them to use it properly and build a system that scales.
Proven Results
35%
Average incremental
increase in client revenue within 12 months
180%
Average ROI on client campaigns
100K+
Leads generated for trained clients
30k+
Media practioneers trained globally
Let's ignite your AI success
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