Turning platform complexity
into business growth
EMEA
and global exeprience
30,000+
Practitioners Trained
15 Years
In media and enablement
ABOUT
Born in Kazakhstan. Worked in Ireland and Russia. Based in London since 2010.
I started out in media, working across Vice Media and BBC World Service before launching The Calvert Journal and building partnerships with brands including Coca Cola and Nike.
Seven years ago I moved inside the platforms.
Since then, I’ve gone from training advertisers at Meta to building agency acceleration and sales enablement at TikTok. Today, at Reddit, I lead partner enablement across EMEA and globally support some of the world’s largest agency groups, while helping teams get to grips with AI powered advertising.
The technology keeps changing. The problem doesn’t. How do you take something complicated, make people care about it, teach them to use it properly and build a system that scales?
How We Can Work Together
Build
Create an AI, product or sales enablement function from the ground up, from operating model and curriculum to certification, measurement and train the trainer.
Scale
Turn existing knowledge into programmes that can reach hundreds or thousands of people without becoming another meeting nobody wants to attend.
Work it out
Bring me in when you need a practical outside perspective on enablement, go to market, product adoption or digital marketing strategy.
Let's talk.
London
igor.zntn@gmail.com